Insights, Innovation and Intuition
I’ve written here many times about the conflict that many innovators often face when called on to make definitive decisions about customer needs and the best ideas to pursue as new products and...
View ArticleIntuition Is Data
Every creative and entrepreneurial venture starts with an idea. If you’re honest, the idea is almost always more of a question. Or many questions. In order to take action, you’ve got to make guesses...
View ArticleInnovation – You’re Doing It Wrong: How To Put Intuition And Ideas Before...
Douglas Van Praet describes how the unconscious and the emotional drive people, and how they, not tests, should drive the business of bringing ideas to life. He offers four ways to reframe the...
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